Research planning tool

Estimate newsletter research effort and cost

Convert an explicit research scope into low, planning, and high effort and cost ranges. Every coefficient is deterministic, and every commercial input remains under your control.

Calculated locally

Nothing you enter is sent to NewsletterIdea. Values are stored only in this browser so you can return to the worksheet. This does not validate the market or authorize any spend.

Inputs

Define the research scope

Use quantities you can defend. The result is a planning range, not a quote.

Research depth
2

Count only segments that need separate sourcing or conclusions.

2

Increase this when evidence, channels, or rights differ by market.

5

Include direct newsletters and credible substitute workflows.

8

Zero is allowed, but the estimate will then exclude first-hand interviews.

Use zero to plan time only.

Enter zero when no incentive is expected.

One-time costs for this research cycle.

Saved on this device
Need a sharper thesis?

Prepare the idea before spending on evidence.

Clarify the audience, recurring problem, editorial promise, and decision without an account or server submission.

Use the free readiness check
Need the evidence itself?

Investigate one prepared newsletter idea.

The Idea Check is a source-backed research product, not another estimator.

Review the $247 Idea Check