Research effort and cost
Translate audience scope, geographies, competitor depth, interviews, and explicit unit costs into low, planning, and high ranges.
Answers: how much work should I expect?Private worksheets
Free newsletter decision tools
Plan research effort, pressure-test sponsor arithmetic, and turn assumptions into a sequenced evidence checklist without an account, email gate, AI call, or server submission.
Choose the decision
Three focused worksheets, each with a defined boundary.
Estimate research effort
Sponsor revenue scenarios
Compare conservative, entered, and stretch arithmetic for opened-impression CPM or flat-fee inventory.
Answers: what must be true for the economics to work?Prioritized evidence plan
Turn stage, access, existing evidence, revenue paths, risk flags, and capacity into an ordered validation checklist.
Answers: what should I investigate first?Important boundary
These tools organize assumptions. They do not verify them.
No worksheet searches the market, measures demand, validates pricing, checks rights, or proves that an audience or sponsor will act. Use the free readiness check to improve the thesis, then buy live research only when evidence can change a real decision.